Do You Hate Cold Calling Prospects? The Secret Method That Will Give You Better Business Results

If you have been involved in a network marketing business before or are currently in one I’m sure you have done cold calling to your prospects. This is one of the oldest techniques in network marketing and it was very effective in the past for those people who have thick skin and could handle rejection. To be honest with you this technique has become very ineffective and very annoying as well. There’s actually a better way of promoting your business in order to get better results that does not require you to call random people who will probably just hang up on you.

The alternative secret method that you can utilize to promote your business is a promotional method known as article marketing. This is a method done on the Internet and what it requires you to do is simply write articles based on keywords that people search on a regular basis. Since you will be writing the articles you’re going to be writing about what your business has to offer and this is going to allow you to get that article in front of people who are really interested.

If they want to sign up all they have to do is click your link and get started. If they don’t want to sign up they simply go away from your website and do not reject you face-to-face or on the phone. This is the best thing about marketing on the Internet and using the specific method known as article marketing.

Since you are not used to the online world and how things work is going to take some time for you to understand and learn all you need to learn in order to make it work properly. But if you’re willing to do what it takes you will be able to see results eventually that will blow your mind and test your imagination.

Blogging for Better Business

Many small business owners feel that they are too busy running their business to waste time on something like a blog. If this is you, you’re missing out on a powerful lead generation tool. In this age of social media, your customers are looking for someone they can relate to, trust, and feel is listening to their needs. A simple blog can do all of this.

The concept of blogging is often misunderstood by the entrepreneur. Many believe blog posts are only the rantings of uneducated kids with too nothing better to do. The fact is that the most consistent and sought-out bloggers are actually educated writers who are sharing their expertise on a particular subject. Your customers are actively seeking this information! They might as well get it from you. A blog about your business offers two-way communication with both your current and prospective customers that is more valuable than any form of advertising.

Keep Current and Save a Tree

Why print fliers when you can post on your website? Your business blog is perfect place to keep your clients and staff up-to-date on special events, sales, changes in business hours, holiday closures, and new products or services. Mention a member of your office staff who accomplished something major, announce your clients’ kids graduations, thank a colleague, or congratulate a local hero. Post pictures of you and your staff volunteering at a local charity or event. Have fun and get involved with your community, then post about it. The free press will lead new readers right to your blog and right through your door.

Be Relatable

Do you prefer doing business with a faceless entity or someone you know? Of course you’d rather deal with a human being. The same is true for your customers. They are more interested in you as a person than they are in how well you can sell yourself. Your business blog allows others to get to know you on both a personal and professional level. This means that you can build relationships, and relationships mean loyalty. Repeat business is the lifeblood of a small business. Need an example? Check out the Whole Foods Market blog. Their blog is both friendly and professional, while offering valuable information.

Be Credible

Business blogs establish the writers as experts in their field. As a subject matter expert (SME), you may use your blog to offer brief articles about your industry. This builds your business’s credibility in the eyes of your current and potential customers.

Afraid that you have nothing to write about? You already have more than you may realize. Consider an average day at work and the questions you answer or the advice that you give your customers. This is where you would begin blogging – with what you know and what your average customer doesn’t. A great example is the website Poway Guitar Lessons. The teacher who advertises on this site also answers student questions through his instructional articles.

Where does it hurt? How can you help? Answer specific questions on your blog and show that you are the SME your readers are looking for.

Be Open

People naturally have questions, and you may find that these questions lead to great blogging. When you are open to delving into these subjects, your blog will attract potential clients who may never have found you otherwise. For instance, are you a chiropractor who has been asked many questions about acupuncture or nutrition? These may not be your area of expertise, but you know quite a bit about them because they relate to what you do. Invite a colleague who is a SME on that subject to be a guest blogger. Offer to reciprocate on their blog. Supporting related businesses will only help you and your clients.

It Doesn’t Take Much

You truly don’t have to write a dissertation every time you post on your business blog. A photo, a couple of sentences, a link to a relevant article, or a video would each suffice as a blog post that would engage your audience. You don’t even have to blog every day. Do visit your comments section at least once or twice a week to engage in conversations or answer questions. If you want longer articles but don’t fancy yourself a writer, consider hiring a copywriter who can run with your ideas. All in all, you can double (at minimum) your business’s exposure with just a few minutes a day.

A Better Business Card in 5 Easy Steps

If your business cards are of poor card stock (flimsy), contain any grammatical or
spelling errors, have outdated information, and fails to reflect the brand of your business stop reading this article right now! These issues need to be addressed immediately! As this article deals with those who are looking for ways to increase the impact of their business cards, I am assuming that the basics are already taken care of.

So, for those astute business owners looking put your business card to work, here are 5 tips that will surely help:

1. Give Out Two. When you meet someone give them 2, not just one card, don’t be stingy! What this does is, it allows that person to pass one on to any others that may be interested in your product(s) or service(s). Now, don’t get carried away and give them all the cards from your wallet, that is unprofessional. Make a habit of giving out two cards, not only is it smart business, but it is efficient too. Encourage your networks to work for you!

2. Put Something On the Back. Every business card has two sides, there is no reason not utilize the back of your business card. If you are not utilizing both sides of your card you are wasting valuable advertising space. You can use this additional room to add customer testimonials, a brief product list, tips or anything that will provide a value add to the person reading it. Calendars, appointment reminders, kitchen measurements and sports schedules are other practical ways for using the back of your business card. Yes, it may cost a little bit more, but it is well worth the expense.

3. Quality is King. Your business cards have to be of high quality. I like glossy, but they can be hard to write on. If you are in a saturated industry such as real estate, then quality is the bare minimum, anything less than that will not make an impression! Consider a complete business identity overhaul by a professional and utilizing professional printing services with all the bells and whistles. You may want to even look at the business cards you have from others, and jot down notes on what works and what doesn’t work and begin to adjust your own cards based on your analysis.

4. Make It A Magnet. Let’s face it! Even well-intentioned people lose business cards. They wind up in a shoebox, a Rolodex that never gets used just or scattered all over the place in cars, chair cushions, utility drawers, toy boxes, you get the drift here. Consider ordering business card magnets. If they can be stuck to something, say a refrigerator, the higher the likelihood, the more your card will be retained. What is even better, is that your card will be highly visible! The great thing is that business card magnets are fairly inexpensive, but as with anything, go for quality even if you have to pay a tad bit more.

5. Be Different. Your business card is your chance to shine, to show your uniqueness, your personality so you can let your customers know what makes you better than the rest! Do something extra, something memorable. Since horizontal business cards are the norm, consider going vertical. As a mortgage consultant, specializing in working with women, I have some of my business cards attached to a chocolate treat of Hershey’s Kisses wrapped in tulle. It is a hit with virtually everyone. While this works for me, it may not work for a man who owns a construction company. So be creative, but keep in mind your customer, your industry and your brand. The sky is the limit.

Now that you have been equipped with 5 powerful tips to make your business card work for you, get to it! What changes can you make to increase the impact of your business card? Enlist trusted family members, friends and colleagues and ask them their opinion of your cards. Ask your customers their opinion too. I challenge you to jot down at least 5 ways you can update your business card to increase impact right now. Enjoy the process!